BRAND STRATEGY AND CREATIVE DIRECTION FOR PURPOSE-DRIVEN ENTREPRENEURS & INFLUENCERS
If you want a unique brand that really stands out, you need a creative vision and brand strategy that brings your message and story to life with integrity and real values.
Branding is about so much more than your logo. I can tell you in all honesty, a logo is the last thing you need to define your brand. What’s more important is whether your brand really reflects who you are and what you (or your business) stands for; and whether you have a clear vision of your path of brand evolution. Your brand is as much about the way people feel about you or your business, as it is about the design, style of your photography or your video content. It’s about a consistent strategy underlying each and every interaction someone has with your brand. And above all your brand is about building trust.
Trust comes when you and your brand act with consistency and integrity. Being real, and treating other people like humans, creates a relationship that encourages loyalty. In this day and age people can see through the B.S. - what they really respond to is authenticity, honesty and and brands that stay true to their word.
People want to be able to relate to, and feel understood by a brand. You can do that and still have a clean, stylish. professional look and feel to your brand identity and visuals. And you can do it without adding 100 things to your to-do list. You just need the right vision, plan and guidance.